Lebenslauf
Work Experience:
UNIVERSITY OF APPLIED SCIENCE WILDAU
Professor Marketing & International Management
Main responsibilities:
- Designing and holding lectures and academic workshops in the field of strategic and international marketing (90% in English Language)
- Supervising students with their Bachelor and Master Thesis
- Publishing research results and attending academic conferences
- Drafting proposals for externally funded projects (mainly BMBF)
- Responsible for the cooperation with the University of Saratov/ Russia
- Head of an appointment committee
- Member of the internal marketing decision body of THWi
- Scientific reviewing of papers (Nachwuchswissenschaftler Konferenz FH Stendal)
- Expert within the internal accreditation process for MBA program at THWi
since 9/2011
CARL V. OSSIENTZKY UNIVERSITY Oldenburg
Research Associate at the chair of sales & Marketing
Main responsibilities:
- Giving lectures and organizing academic workshops for master students
- Supervising students with their Bachelor/Master Thesis
- Participating in carrying out research projects and in publishing research results
- Drafting proposals for externally funded projects (mainly BMBF)
- Reviewer of students’ academic work (University Oldenburg, HWR Berlin, VWA Berlin
since 4/2010
KMC MANAGEMENT CONSULTANTS Meerbusch/ Düsseldorf
Senior Consultant
Main responsibilities:
- Consulted an international client in developing sales strategies for the German market (project language: English)
- Directed and coached Consultants/Junior Consultants/Interns and sub teams
- Organized and executed client and internal workshops
11/2009 - 2/2010
ACNIELSEN Frankfurt am Main
Sales Manager Consumer Panel Services (= CPS)
Main responsibilities:
- Provided advisory services exclusively to high-priority clients on complex and strategic marketing issues (e.g. segmentation, brand positioning, brand transfers, trade marketing issues) which required the use of multivariate analyses
- Developed success evaluation tools for clients
- Led teams of consultants, analysts and sales executives as project manager
- Planed and carried out marketing activities to successfully launch innovative services
8/2006 - 12/2007
Senior Consultant Consumer Panel Services
Main responsibilities in difference to the above mentioned:
- Consulted about 30 different clients on daily marketing issues and on complex, marketing questions primarily in the field of consumer segmentation
- Acted as coach and trained staff in how to combine Retail and Consumer Panel Data
- Guided account managers in developing and implementing sales plans
3/2004 - 7/2006
Client Executive Consumer Panel Services
Consulted 15 clientson daily marketing issues
4/2003 - 2/2004
Ausbildung:
J.W. GOETHE UNIVERSITY Frankfurt am Main
Major: Marketing, Market Research, Economic Geography
Graduated in Business Management
9/1997 - 3/2003
C. v. OSSIETZKY UNIVERSITY Oldenburg
Dr. rer. pol. in Business Management
Dissertation: Brand Portfolio Consolidation:Development of a Planning Process to Define Brand Portfolio Consolidation Strategies
3/2005 - 11/2009
Sprachen:
- Deutsch
- English
Kontakt:
Technische Hochschule Wildau
Hochschulring 1
15745 Wildau
Tel.: +49 3375 508 550
Mobil: +49 176 78496787
Mail: sandra.haas(at)th-wildau.de
Haus 100, Büro 303
Sprechzeiten:
nach Vereinbarung (persönlich, telefonisch, Skype)
Einheit:
Fachbereich Wirtschaft, Informatik, Recht
Lehr-/Arbeitsgebiet:
Marketing & International Management